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Roblox's Nuts And Bolts

Nov 19 (Reuters) Children's gaming platform Roblox is set to announce the possibility of a U.S. stock market listing before the end of the year.

Here are some details about the company:

WHAT IS IT?

Roblox is a well-known site for children , with an estimated 164 million monthly active users, according the industry blog RTrack.
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Roblox is popular with three-fourths (or more) of American children between 9-12 years. This was confirmed by an advisor to the company on Nov. 5.
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The platform, which is mostly comprised of user-generated content, offers software downloads to create games and play them online.

It does not require an age limit to sign up for its services, which is different from many other gaming and social media platforms.
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Roblox is targeted at children of all ages and, just like Minecraft, Fortnite and Apex Legends has seen a huge surge in use from children at home during the coronavirus pandemic.

Roblox claims that users have spent more than 37 billion hours on the website since the beginning of 2008.

The company announced in July that its 345,000-strong developer community is expected to earn $250 million in 2020 - up from $110 million in 2019.

"Adopt Me!" the most played game on the platform, received 10 billion visits in the first quarter of 2020. Piggy, another popular game, saw more than 5 billion visits.

HOW DOES IT WORK?

Roblox provides users with free access to the platform, and earns money when players buy premium plans or "Robux," a currency that they can use to purchase clothes and other accessories that enhance the experience.

Users are required to download the Roblox application on their laptops or desktop devices to play with the Lego-like characters, they can also join chats and groups to interact with others.

Game developers must download the Roblox Studio extension to create games for the platform.

Creators can earn from their games by charging users to play, and also by providing in-game purchases.

WHAT ARE THE SAFEGUARDS?

Roblox as well as other websites, provides accounts with controls that allow parents to limit how their children interact with each with each other. Roblox also offers additional controls for parents such as limiting the kid to playing pre-tested, curated games.

IPO PLANS

Sources tell Reuters that Roblox is looking into a traditional IPO or direct stock market listing for its listing.

Earlier this year, Roblox raised $150 million from venture capitalists including Andreessen Horowitz, valuing the company at $4 billion.

HOW IS IT CONTROLLED

Like many online platforms, Roblox is subject to little in the way of U.S. regulation. The company's fraud on users and the misuse of information regarding users under 13 are two exceptions.