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Local SEO For Lawyers: How To Improve Search Engine Rankings
Lawyers should definitely consider local SEO for lawyers. This can add significant value to local listings. Why Choose a Marketing Company in Mobile, Alabama? rank higher in local search because:

Tip #1: Use local SEO for lawyers. Lawyers are masters at searching the Internet and finding out what clients need and want. In a legal search, this is one of the highest ways to position a firm or solo-professional in local search results. Lawyers have years of experience at navigating the Internet. Therefore, they can leverage this knowledge and information to help other law firms and solo-professionals find them.

Tip #2: Plan to include "lawyer" in URL addresses. Search engines have made it mandatory that lawyers appear somewhere in the URL or domain name of any site they appear. URL addresses are now sprinkled about far and wide. Therefore, it's critical that lawyers make sure that they have "lawyer" somewhere in their URL addresses. It's a big change from the past, where a lawyer could not feature "lawyer" in his URL address.

Tip #3: Keep up with online reviews of local SEO for lawyers. Online reviews are one of the best ways to build a reputation. If a potential client finds a law firm on online reviews, he knows that he has found a reputable firm in his community. Law firms that appear on online reviews have a leg up on their competition when it comes to attracting new clients.

Tip #4: Use local rankings for lawyers. The Internet is full of online venues and sites that give citations to legal professionals. There are plenty of legal directories out there that publish quality local citations. A person seeking a lawyer can search through any number of these venues and rank the ones he's interested in. This isn't an official ranking system for local SEO for lawyers, but since this is an easy way for people to locate local law firms, it's definitely worth a look.

Tip #5: Make use of local Schema. Google's local Schema engine is a godsend for anyone who wants to gain a competitive edge online. Local Schema forces search engines to give higher rankings to those pages that contain certain specific types of data. For example, if someone is searching for an attorney in St. Louis, Missouri, he would be given search results that contain the names of a handful of local lawyers. However, if he were to search for a lawyer in San Diego, California, he'd be shown dozens of results.

How to Choose the Best SEO Company for Your Business in Chicago #6 and #7: Consider using local seo strategies for positive reviews. Google, Yahoo, and Bing have taken note of business location-based features like the local schema above. Thus, they've started providing search results that are more personalized. For example, rather than showing business location, they might show user-provided clips from user profiles. This provides more useful information about a lawyer and helps increase a lawyer's searchability.

These are three local SEO strategies for law firms that can prove very helpful. However, there's one more helpful tactic for local law firms that many experts recommend. It's called "lawyer targeting." This strategy involves placing a link to a legal firm's website directly in the meta description. This way, search engine algorithms understand the nature of a law firm, and they know to provide results that are more natural.

Online reviews also can help with search engine rankings. Yet, not all online reviews are created equal. Law offices may not be aware of this, but they should "think outside the box" when considering online reviews. By including Benefits of Hiring an SEO Agency to a website about their practice, law firms can improve their online reviews and garner more traffic.

Finally, online reviews and client referrals are not the only things that lawyers can do to improve search engine rankings. They should also "work harder," according to seasoned SEO pros. In an increasingly competitive market, law firms should spend more time getting to know their clients. This means hiring a marketing professional to build their brand and extend their presence. Moreover, some law firms should pay to have their names placed more prominently on web pages.

While there is certainly money to be made through online marketing, SEO for lawyers does not provide a silver bullet. Law firms should be careful about creating overly long web pages, as this will delay getting important client information to their potential clients. Likewise, they should avoid using obscure keywords and avoid using local listings that are not appropriate. A local SEO for lawyers campaign is most effective when it focuses on building local rankings for key search terms. With the right tools, lawyers can increase their online exposure while maintaining high quality customer service.